Research shows 95% of people find diets ineffective

This is because diets focus on the wrong thing.
According to the eating disorder charity BEAT, 88% of people who have eating problems and weight loss problems have these problems because they have an emotional relationship with food. 85% of people comfort eat because they have a negative body image.

Emotional eaters use food to soothe unhappy feelings and to temporarily solve anger, loneliness and unhappiness because eating temporarily switches off their negative emotions.

The key emotional states that send you into emotional eating are anger, hurt, loneliness, betrayal, frustrations, jealousy, guilt, resentment, shame, helplessness,powerlessness, stress, tiredness and many others that may be more subtle. But eating will never cure these feelings. It just makes them worse.

A third of women snack in secret and then feel ashamed, guilty, embarrassed and out of control and those negative feelings just make it a vicious circle that keep the overeating going even though you long to be free of it.

Not only the food you ate as a child, but also your parents’ relationship with food, will affect how you eat. I have so many clients, who in hypnosis go back to events that leave them with a belief that says...
‘I can’t eat like other people’ so if your mother rarely gave you candy or punished you by removing candy, if your parents were poor and you only had very basic food, the belief you picked up at a very early age and had reinforced over and over again is that ‘I can’t eat what other people eat’ ‘I can’t have nice food or treats'.

This means that when you’re denied the food that you want and have no power or say in it you of course long to have the food that other kids have in their lunchbox, in their cupboards or at their parties.

Years later, when of course you have access to all that food you still believe that you shouldn’t have it because of your on-going weight battle.

You still have that old belief ‘It’s not available to me,’ and ‘I can’t have what other people have’ and ‘Other people get those foods but I don’t’. Even though you are trying to consciously deny yourself those foods and want to be free of them, what’s happening is that you feel exactly like that kid who didn’t get them and wanted them so much and now you just want them even more and feel powerless to resist them.

It is this thinking that sabotages your diet efforts.
Why diets, pills and similar treatments like gastric band surgery don’t work
Diets are too restrictive, which makes them hard to stick to. When you know that 95% of people who go on a diet put all the weight back on within a year and often some additional weight too it shows that diets don’t work. The longest time we can stay on a diet is just 6 weeks and many people only manage a few days.

Diet and exercise don’t tackle the issues that drive people to overeat. There is always an emotional reason and usually it’s for comfort when people are stressed, unhappy, vulnerable or bored.

Over 70% of overeaters are emotional eaters and addictive eaters. Another 20% are habitual and ignorant eaters, and only 10% are angry eaters. You need to know what sort of eater you are before you can address the problem, which is something that no amount of diets, pills or gastric band treatments can do. 

What’s wrong with processed foods like margarine, crisps, chocolates and candy?
Chips, cakes, chocolates, cookies, pastries, candy and fast food are NOT foods. Junk food and fast food are not foods at all - they are a cocktail of chemicals, colorings, sugar, trans fat and preservatives and the body becomes addicted to these chemicals as they make the body release dopamine the same way drugs do and as with all addictions we need more and more of the drug just to get the same effect. A diet of burgers, chips, pizza and cake will program your brain into craving even more foods that are high in sugar, salt and fat, according to new research. Over the years these junk foods can become a substitute for happiness and will lead binges to become addicted.

My method teaches you to make the right food choices. It will show you that candy and chocolate are not food and they will never make you feel better. Your body would never ask you for chips or junk food because it hates trying to break down all the fat and chemicals.

The only part of you that thinks you want this is your mind and soon you will be controlling, directing and influencing your mind to be indifferent to rubbish food forever. This does not mean you will never eat cake or candy, it just means you want it less, eat it less and are satisfied with less all the time.


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Research shows 95% of people find diets ineffective